Virtual Home Showings
"Home buyers may be more motivated to visit or purchase a home if the online listing includes more than static pictures, according to a new survey conducted by Matterport, a real estate spatial data firm. Buyers also strongly desire the ability to take virtual measurements of rooms they view online, the survey shows.
About 55% of survey respondents say they’d even consider buying a property sight unseen if there was a 3D tour available in the online listing. that allowed them to view a property in 360-degree views and also allowed digital measurement tools. Further, nearly 80% of house hunters say they would switch to a real estate agent who offers immersive 3D tours of listed properties, according to the survey of 2,000 buyers and sellers.
Sellers surveyed say that they believe a 3D tour improves their property’s competitive edge online. “An immersive 3D experience is what buyers and sellers want—it pays off,” says Jay Remley, chief revenue officer of Matterport."